Lingerie Market Dynamics:
The lingerie market represents a dynamic segment of the fashion industry characterized by a diverse range of intimate apparel designed to enhance comfort, confidence, and style. Spanning bras, panties, shapewear, sleepwear, and loungewear, the lingerie market caters to varying preferences, body types, and occasions, from everyday essentials to luxurious indulgences. With its roots deeply intertwined with notions of femininity, self-expression, and sensuality, lingerie has evolved beyond its functional role to become a symbol of empowerment and self-care. The market is propelled by shifting cultural attitudes, evolving fashion trends, and advancements in fabric technology, driving innovation and creativity among brands seeking to capture the attention of consumers across demographics.
Lingerie Market Report Scope and Research Methodology
A thorough report covers the elements that are driving, limiting, providing opportunity, and posing difficulties in the Lingerie market. The report used a foundational approach to determine estimates and growth rates in the Lingerie market. The Lingerie market's competitive environment takes into account factors like financial stability, portfolio composition, technology assimilation, mergers and acquisitions, joint ventures, and strategic partnerships.
Primary and secondary methods were used in the Lingerie Market data collection process. Surveys, questionnaires, and phone interviews with business owners and industry leaders were the main methods used. The secondary strategy involved gathering data from financial records, whitepapers, press releases, annual reports, and other comparable sources. The PORTER framework evaluates the level of competition within a market, whereas the SWOT analysis identifies its vulnerabilities and strengths.
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Lingerie Market Value :
Global Lingerie Market size was valued at USD 46.87 Bn in 2023 and is expected to reach USD 79.30 Bn by 2030, at a CAGR of 7.8 %.
Lingerie Market Segmentation:
The market is divided into Bra, Knickers and Panties, Loungewear, Shapewear, and Others categories based on product. With the biggest market share in 2023, the bra dominated the lingerie market. Wearing a bra requires raising the breasts. Wearing a bra improves posture and helps avoid many back issues, spine issues, and clothing problems in general. The availability of fabrics and ongoing technical developments have allowed designers to produce things that are both innovative and dominant in the market.
by Product
Bra
Knickers and Panties
Loungewear
Shapewear
Other
by Material
Cotton
Satin/Synthetic Silk
Woollen
Polyester
Velvet
Others
The online segment dominated the lingerie market in 2023 and is predicted to continue to do so at the end of the forecast period, according to the Distribution Channel. Companies like Myntra, Jabong, Amazon, Nykaa, Shyaway, Elitify, Ajio, Journelle, Cosabella, Aerie, Adore Me, and Thirdlove are aiming to reach a wider audience.
by Price
Low
Medium
High
by Distribution Channel
Offline
Supermarket/Hypermarket
Specialty Stores
Multi Brands Stores
Online
E-commerce
Company-owned Website
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Lingerie Market Key Players:
1. Hanes brands Inc (US)
2. Fruit of the Loom (US)
3. Jockey International (US)
4. Lise Charmel (US)
5. Venies (US)
6. Victoria’s Secret (US)
7. Gap, Inc. (US)
8. Bare Nessities (US)
9. Calvin Klein (US)
10. Triumph International (Germany)
11. Nubian Skin (UK)
12. Calida (Switzerland)
13. Hunkemoller (Netherlands)
14. Wacoal Holdings (Japan)
15. Uniqlo Co., Ltd. (Japan)
16. Aimer Group (China)
17. Mani Form (China)
18. Embry Form (China)
19. Ordifen (China)
20. Oleno International Company Ltd. (China)
21. Cosmo-lady (China)
22. Essentie (HongKong)
23. Hoplun Group (Hong Kong)
24. Hop Lun Limited (Hong Kong)
25. MAS Holdings (Shri Lanka)
Lingerie Market Regional Insights
The North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa are the different regions that make up the Lingerie market. The report offers a thorough analysis of every component, including market size, growth rate, and import and export activity in these regions. The report uses a regional analysis approach to gather information about the Lingerie market's current status in different nations.
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