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Many businesses in Calgary want to grow their presence online, and they try different ways to rank higher on Google. But even with good intentions, many of them make small mistakes that stop their website from getting better results. These mistakes can waste time, hurt your ranking, and even cost you new customers. The good news is that all of these problems can be fixed. In this blog, we’ll talk about the 10 most common SEO mistakes made by Calgary businesses in 2025, and how working with a trusted SEO company in Calgary can help avoid or fix them. Whether you're just starting with search engine optimization in Calgary or already have an SEO plan, this blog will help you improve.
1. Not Having a Mobile-Friendly Website
A lot of website traffic today comes from mobile phones. If your website looks bad or doesn’t work well on a phone, visitors will leave quickly. Google also gives higher rankings to websites that work well on mobile. This is one of the most common mistakes. Make sure your site is mobile-friendly, loads fast, and is easy to use. A professional SEO company in Calgary can help test and improve your site’s mobile experience.
2. Ignoring Local SEO
If your business is based in Calgary, then your SEO should focus on local customers. Many businesses forget to add location-based keywords or to claim and update their Google Business Profile. Without local SEO, your business won’t show up when people nearby search for your service. To fix this, focus on local search terms like “plumber in Calgary” or “Calgary dental clinic,” and keep your online business listings updated.
3. Using the Wrong Keywords
Using keywords is important, but many businesses choose the wrong ones. Some pick very general words that are too hard to rank for, while others use words that don’t match what customers are really searching. Good search engine optimization in Calgary starts with keyword research. You should use keywords that are popular, relevant, and have the right balance of competition.
4. Not Creating Enough Content
If your website only has a few pages or if the content hasn’t been updated in years, Google may not see it as valuable. Search engines love fresh and helpful content. Many Calgary businesses forget to update their blogs, service pages, or FAQs. You can fix this by posting regular blog articles, updating existing content, and answering common questions your customers ask.
5. Forgetting About On-Page SEO
On-page SEO means making each web page easy for Google to read and understand. This includes using the right titles, headings, meta descriptions, and internal links. Many Calgary business websites don’t use these properly, which hurts their chances of ranking. A trusted SEO company in Calgary will make sure every page is fully optimized for search.
6. Not Tracking SEO Performance
If you don’t track your SEO results, you won’t know what’s working or what needs fixing. Some businesses don’t use tools like Google Analytics or Search Console, which help monitor traffic, keyword performance, and other important data. Make sure you regularly check your numbers so you can adjust your SEO strategy as needed.
7. Using Duplicate or Copied Content
Some businesses copy content from other websites or repeat the same text on different pages. This hurts your website’s ranking because Google wants original content. Always create your own unique content, written for your customers and your business. If you’re not sure how to write SEO-friendly content, an SEO company in Calgary can do it for you.
8. Not Optimizing for Voice Search
More people are using voice assistants like Siri, Alexa, and Google Assistant to search for things. Voice searches are usually longer and more natural, like “Where can I buy fresh flowers in Calgary?” Instead of short keywords, your content should also include longer questions and answers that match how people speak.
9. Ignoring Technical SEO
Technical SEO includes things like fixing broken links, improving site speed, using secure HTTPS, and making sure your site is crawlable by Google. If your website has technical errors, even great content won’t help much. Many small businesses ignore this part because it’s complex, but a skilled Calgary SEO company can handle all these behind-the-scenes tasks for you.
10. Not Having a Clear Call-to-Action (CTA)
Even if your SEO brings people to your site, what happens next matters. If you don’t have clear buttons or links like “Call Us Now” or “Get a Free Quote,” visitors may leave without contacting you. Make sure every page encourages visitors to take the next step.
Conclusion
SEO is not just about adding a few keywords to your website. It’s about doing many small things correctly. In 2025, Calgary businesses that take SEO seriously will be the ones who win more customers and grow online. Avoiding these 10 mistakes can help you stay ahead of your competition. And if you need help, ThinkTech is here for you. We are a reliable SEO company in Calgary, offering complete search engine optimization in Calgary to fix problems, improve your rankings, and bring you long-term results.
Contact us today to get your free SEO review and find out how we can help your Calgary business grow online.
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