Even though there are a lot of kitchen remodelers in the Charlotte area competing for SEO rankings, many kitchen contractors have found a surprising new tool called Pinterest that is helping them generate more leads than ever. As a social media marketing agency for home improvement companies in Charlotte, we have seen kitchen remodeling companies generate ten times as many high-quality leads by using Pinterest's amazing visual search capability.
Pinterest is the Best Place for Charlotte Kitchen Remodeling
Pinterest is not just another social media platform; it is where many consumers go to find inspiration and assess contractors for their next remodel. With 465 million unique users each month looking for home improvement content, Pinterest is able to capture potential clients right when they are looking for inspiration, and long before they have selected their contractor.
One thing to keep in mind is that when someone uses Pinterest to search for 'modern farmhouse kitchen Charlotte,' they aren't simply window shopping online; they are in fact planning for a project. Compared to people who are looking at pictures on Instagram, Pinterest users come to the platform because they intend to buy something. Pinterest users are saving ideas, developing boards, and ultimately moving toward selecting a contractor.
Success stories of Pinterest in Charlotte NC
One of the kitchen renovation companies we work with in South End has increased their leads by implementing strategic Pinterest marketing services. Previously, they were getting 5-8 inquiries every month and now they receive over 50 qualified leads every month within 6 months of starting to utilize Pinterest. The key to their success is knowing that homeowners from Charlotte utilize Pinterest much differently than other social media platforms.
Contractors can create individual Pinterest boards for each of Charlotte's neighborhoods and products that cater to those various neighborhoods and their individual aesthetic. Therefore when they create a Pinterest board called “Historic Charlotte Kitchen Renovations,” “Modern South End Kitchen Designs,” or “Traditional Myers Park Kitchen Updates,” they create another way for potential customers to locate them.
How To Use Pinterest SEO To Your Advantage And Most Companies Do Not
Where Charlotte social media marketing companies are becoming strategic is in using Pinterest pins as an additional set of backlinks to their websites. For example, if someone searches “kitchen renovation ideas charlotte” on Google, any Pinterest pins associated with that search will appear in the same search results as websites. This creates multiple touch points for potential customers and will also create/strengthen local authority.
The most successful Charlotte renovation contractors are combining their kitchen renovation SEO campaigns with Pinterest marketing. These companies optimize each pin's description by including local keywords such as “charlotte kitchen remodel,” “NC kitchen renovation,” and “Dilworth kitchen renovation.” The combination of marketing on Google and Pinterest captures both Google searchers and Pinterest users.
The 10x Lead Generation Tactic
Phase 1 - Compelling Visual narrative-based an testimonials convert: Successful companies are typically located in Charlotte, but use the strategy of writing compelling before and after stories to establish establishment brands as industry experts by documenting complete renovations, highlighting the issue/solution and amazing results to promote credibility
Phase 2 - Strategic Pin Board set up by style, price & neighbourhood: The best companies have been able to leverage boards by creating distinct boards for each segment of the market, i.e., "budget-friendly kitchen upgrades Charlotte" vs. "expensive kitchen upgrades Myers Park." This has allowed them to target specific clients within their segment of Charlotte.
Phase 3 - Seasonal Content Timeline Scheduling: The majority of homeowners within Charlotte's boundaries will have planned the majority of their renovations during a certain time of year, e.g., kitchens during the spring and entertaining during the holiday period, etc. As a result, this means if you pin your spring renovation ideas in February or pin your holiday entertaining ideas in October, you will be capturing potential clients at the time they are able to make their purchasing decisions.
Phase 4 - Local Keyword Optimization: Every pin description should be optimised for location. e.g., instead of referring to "kitchen renovations," one should state "Charlotte Kitchen Renovation," "NC Kitchen Contractor," or "Kitchen Renovation Near Me" for local search optimization on keywords and phrases in Charlotte.
Pinterest's Site Improvement Potential Using Professional Services Vs. DIY Approach
As you can see from these results, many businesses that use professional Pinterest marketing services see outstanding results:
- 300% increase in website traffic from Pinterest
- 60% of leads generated on Pinterest converted into consultations
- 40% lower cost than running Google AdWord Campaign
- Longer customer engagement (Pinterest users research for months before hiring).
What's the Bottom Line for Charlotte Kitchen Remodeling Business/Contractor?
Despite your competition spending thousands a month on Google Ads and having to wait months for results from using SEO on Kitchen Renovations, you can begin getting immediate access to motivated home buyers who are already in the planning stages of their kitchens by using Pinterest.
The question is not if you should use Pinterest to promote your Kitchen Renovation business; it's whether you're able to afford to let your competition take away all your high-quality leads while you are still utilizing traditional marketing channels.
Do you want to grow your leads by 10x? The Kitchen Renovation businesses in Charlotte who currently leverage Pinterest will take over the market before the others realize that there is such a service.
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