After years of writing about crypto, this is the main takeaway: growth that is fast is not sustainable.
Maybe you have come across a bunch of crypto-related publications that seem to be created overnight during bull markets and then vanish when the market turns sour. These publications look for viral stories and pump articles. They are gone in a short time.
At CoinMinutes, we did something different. Rather than chasing trends, we concentrated on one thing: making readers capable of understanding crypto. Not the stuff that dazzles - the real, helpful information that empowers people to make the right choices.
Laying the Foundation: Trust and Credibility
Trust was the most important thing that the crypto community lacked. People were in the habit of losing real money when they followed the wrong advice.
We figured it out the hard way. We used to be small and, in that phase, we wrote a piece about a DeFi protocol which was new, but we did not check it thoroughly. The very next day, the protocol was found to have a bug that emptied the funds in the wallet. The people who followed our coverage lost their money.
That incident made our team rethink the way we functioned.
Double-Checking Everything
We are now very diligent in fact-checking and do it multiple times before anything is published. The writers are tasked with locating the primary sources of information. Editors verify the accuracy of the statements. To ensure the accuracy of the technical content, we also get it reviewed by experts.
Is it a slow process for us? Definitely. News of such kind is published by others at a much faster speed than we do. But ups and downs in the market make people realize which sources they can really trust.
We did not fall into the trap of declaring exchanges as the safest when FTX was on the verge of breaking. Our readers got the message loud and clear that we had been advocating self-custody and spreading risk all along.
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Double-checking every fact—accuracy and trustworthiness matter more than being the fastest.
Admitting When We're Wrong
Things go wrong in the crypto world. Protocols change overnight. While writing, market conditions change. Somewhere between your first draft and publishing, smart contracts might get exploited.
We come clean with our mistakes through posting corrections in a very visible manner. We update old pieces with fresh information. Readers are allowed to view the time and reason for the changes that we made.
Occasionally being wrong will not damage your good name. What will damage it is hiding your mistakes.
Building an Expert Network
We have spent a considerable amount of time in the past years to form bonds with developers, researchers, and pretty much anyone who’s been in the industry for a while. These people read our work when it is still in draft form and then give their green light. They help us understand the topics that are hard. Some of them come and write articles for us.
It was not a quick process to put together this network of people.
Experts care a lot about their reputations – they won’t come work with publications that are known for being dishonest. But once you have their trust, they are an amazing resource for you.
Audience-Centered Content Strategies
Most crypto sites are making wild guesses about the content that their readers want. We, however, prefer asking them directly.
Actually Listening to Readers
It is our regular practice to survey our audience for their opinions about our content. The very first thing we ask is which topics confuse them the most. We also probe the questions that we are missing.
Many times, the findings take us aback. Beginners were in need of more security-related content than trading tips whereas the experienced users wanted us to extensively cover protocol governance - a topic that we had barely mentioned.
We turned the tables on our content strategy in response to the feedback we got. It was noticed that the interaction level went up since people were really given what they had been asking for.
Multiple Formats for Different People
The truth is that some people prefer reading detailed articles, others want to get the gist through quick summaries, and some would rather watch videos or use interactive tools to learn.
We produce the same content in different formats like:
- Quick bullet-point summaries for people who are always on the go
- Deep-dive articles for those who want to understand thoroughly
- Video explanations for visual learners
- Interactive demos where one can practice in a safe environment
Indeed, this implies additional work. But the readers are happy that they have options, and most of them use the same topic in different formats.
Getting Readers Involved
It is often the case that our most engaged readers have more knowledge about certain topics than our general-assignment writers. We have thus started motivating these experts to participate by means of guest posts and detailed comments.
While we uphold our editorial quality, we are also open to different viewpoints. Experienced users give the examples of their trading or development work to illustrate the points they make. Beginners asking questions that exposing gaps in our coverage.
The community does our work creating content while they get more involved with the platform. Win-win.
Fostering Community Engagement and Loyalty
Passive reading is acceptable, but community involvement on an active level will lead to deeper bonds.
Making Discussion Easy
Every article comes with a comment section containing particular discussion prompts. To clarify, points confuse and questions are answered, we dip into conversations.
We remind the community of the usefulness of discussions by managing them. Constructive disagreement is kept at the surface. Personal attacks and spam are removed very quickly. When discussions are kept civil and productive, people really like participating.
Actually Using Reader Feedback
We write articles when a large number of people in the comments ask about the same topic. Popular discussion topics turn into future content. Community polls guide us in deciding what to talk about next.
Readers are willing to give more of their time when they see that their suggestions have a real impact on what we publish. The engagement rises as the people who feel heard also become more active.
Investing in Education and Value-Added Resources
Education through the right-content pulls new users and engages the existing ones.
Learning Paths That Actually Work
By educational content, we mean the topics that are arranged in the correct order. A beginner will not be confused with "What is a blockchain?" when he reads a complex article on DeFi strategies. Every page is like a chapter in a book.
We find the topics that lead to confusion and change them accordingly. If everyone finds it difficult to understand basic concepts before wallet setup, we provide more intermediate content to bridge that gap.
A well-structured learning path—step-by-step guidance helps every learner build strong crypto knowledge without confusion.
Free Tools People Actually Use
We develop the following types of resources:
- Crypto glossary with simple and clear explanations
- Yield calculators for DeFi protocols with accurate results
- Security checklists for various activities ensuring safety
- Step-by-step guides for common tasks easily comprehensible
Firstly, these tools are the reasons that users come to our platform when they want to read new articles but also perform their crypto activities. Secondly, they acquire uses through the word-of-mouth method, which is a major consumer of new users.
Tutorials That Stay Current
Step-by-step instructions with images are far more effective than general explanations for crypto novices. However, they become obsolete very quickly when the look of the interface is changed.
We are updating the wallets or protocols changing their designs. Though skipping this maintenance work is very tempting, it's what keeps our educational content valuable over time.
Embracing Innovation and Technology
Technological improvements make everything run smoother for the readers.
Mobile-First Everything
Most people look up Coinminutes Cryptocurrency news on their mobile devices. We think of everything as mobile first and only after that derive the desktop version.
Articles are ready to view quickly even on a slow internet connection. Graphics are properly sized for small screen devices. The user experience remains seamless while scrolling with a finger.
Mobile optimization also has an effect on the ranking of articles in the search engine. People who want to see fast results leave a slow site straight away.
Personalization Without Filter Bubbles
We employ the reading history as a basis for content recommendation. A Heavy DeFi user would be more interested in protocol changes and should, therefore, be shown more of such updates. A security-conscious reader should receive scam warnings and the reviews of security-tools.
However, we actually don’t build silent debate rooms. Everyone still has access to different content – we only rank the most relevant. The system does not rely on the specified input but rather the output i.e. what people actually read and are engaged with.
Data-Driven Content Decisions
We do not limit ourselves to just follow the number of page views. Besides page views, the time spent reading, how far people scroll, social shares, and return visits, all of these give us insight into which content is truly helpful to people.
Topics with high engagement get deeper coverage. Low-engagement areas get scrutinized for possible changes or discontinuance. The data is the main factor that influences our decisions, however, it does not have absolute control over them.
Conclusion
It takes time to gather a crypto following that will be there for you. Fast expansion methods usually result in a loss when there is a change in the market.
We prioritize content that is valuable to the reader rather than content that goes viral. Brand loyalty is a slow process but once established it is a great leverage for your business.
Basically this is how growth through retention works - you keep serving your audience until they become your supporters who, without any effort from you, bring you new readers.
Find More Information: How CoinMinutes Drives Innovation in Crypto Story Formats
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