Common SEO Mistakes and How to Avoid Them

• Site speed

Site speed is one of the most common SEO mistakes that brands make. Most brands forget that faster is better, and the quicker your site is, the more Google will favour it. Remember, you need all the favours from Google to get a high ranking. Your site or page should load in less than three seconds.

• Wrong keywords

For Google to rank you effectively, you need to use the right keywords in your content. Most sites mistake using generic keywords that don't relate to their content or are overused.

To avoid this, try to develop more specific keywords that relate to your brand, industry and content. The more precise your keywords are, the greater the chances of ranking for the keyword. This ranking will increase traffic to your website.

• Poor content

Poor content is a common mistake that most site owners make. Some sites duplicate other people's work while others write content that is not relevant to their target audience. When writing content, you need to be informative and provide solutions to your audience.

Also, Google requires your content to be at least 300 words long. This is because it needs enough copy to find out what your page is about and provide answers to questions that people ask.

• The site is not optimised for mobile

Most users search for business and queries on their mobile devices. However, most websites are optimised for desktops and neglect to optimise mobile searches.

How do you avoid this? When working with an SEO professional or website developer, ensure that your website is mobile-friendly.

• Lack of backlinks

Backlinks are essential ranking factors in SEO. However, most businesses overlook the practice of building them. Some sites opt to buy backlinks, which affect their ranking negatively as Google penalises any site that buys backlinks.

How do you avoid this? Ensure you have a link building strategy to improve your site's authority.

If you need help building your SEO strategy, the digital marketing experts at Anchor Digital are here to help. Visit our website or contact us for more information.